The Indian restaurant and pizza chain KFC is trying to push its own local restaurant model with a “pizza machine” at its outlets across the country.
The Pizza Machine, a sleek device designed to fit into a normal restaurant, is part of KFC’s efforts to introduce “authentic food” to customers in a market dominated by chain restaurants.
The pizza machine is made of stainless steel, is hand-crafted in India and is a “high-quality” appliance, KFC said in a statement.
It will be available at the outlets nationwide, with a minimum price of Rs1,000 (around $1,700).
The machine is “designed for serving authentic, home-style, comfort-food style food, including chicken and vegetables”, the statement said.
“This is the perfect machine for anyone looking for authentic, comfort food”.
The “pizzamachine” will be sold at “multiple” KFC outlets in the next few months, according to the statement.
The move comes as KFC, one of India’s most successful restaurants, faces pressure to rein in its rising tab-cutting habits, with its annual operating profit plunging by a third in the last three years.